At Fruit of the Loom, we believe there are no limits when it comes to comfort from your underwear. We’ve obsessed over all the little details that make a big difference. Like our ergonomically crafted seams that are placed away from potential pressure points to maximize comfort. With the highest quality superior pima cotton and carefully crafted features, your underwear is built to be durable, feel smoother, and last longer. Say hello to your favorite underwear. Uncomplicated and uncompromised comfort.